Jeff Bezos has an interesting way of looking at things.

When considering quitting his stable job on Wall Street and rolling the dice on Amazon.com. This is how he made his decision:

He looked into the future and considered what his 80-year old self would say if he didn’t take the risk, didn’t take the chance on starting Amazon.

“In most cases, our biggest regrets turn out to be acts of omission. It’s paths not taken and they haunt us. We wonder what would have happened,” Jeff Bezos says.

“I knew that, when I’m 80, I would never regret trying this thing that I was super excited about and it failing. If it failed, fine. I would be very proud of the fact when I’m 80 that I tried. I also knew that it would always haunt me if I didn’t try.”

And that set him off on his journey to take the internet by storm and selling a billion books… err, not quite that fast.

In fact it took YEARS of persistent struggle for Amazon.com to even get on the map. Let alone to be doing $180 billion in annual sales.

This is the story of how Jeff Bezos got rich against the odds.

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